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The AI fact check for the German-speaking market

The Adoption Index is live

Where AI is in use across DACH.
And what it demonstrably delivers.

Two views on the same question. The Adoption Index is live: a pilot survey of 517 world market leaders shows which AI tools companies actually run, with anonymised spend data to follow. The Impact Leaderboard, where an independent panel reviews the result behind a use case, opens in January 2027.

Read the Adoption IndexSee the leaderboardGet the opening notice

The index shows what is actually running.
The leaderboard shows what it demonstrably delivers.

You need both: use without a proven result is a risk, a result without comparison is an anecdote.

Area 1 · live now · free to read

AI Adoption Index DACH

What are the others actually running?

A pilot survey of 517 world market leaders in DACH shows which AI tools are publicly visible in use. From the first edition on, the index adds anonymised spend data: whoever pays for a tool is using it, so the data will show what is really running, what is catching on and what disappears again after a few months.

  • 01Adoption per tool, by industry and company size
  • 02Risers and fallers of the quarter, new entrants included
  • 03Staying power: what is still in use after twelve months
  • 04DACH instead of a US average — comparable to your market
To the index

Area 2 · proof reviewed

AI Impact Leaderboard

What has it demonstrably delivered?

A company enters one concrete use case and has 30 days to evidence the result. Three reviewers check the proof. If it holds, the impact score is published. If it does not, that stays visible too.

  • 01Results in euro, not in percentage promises
  • 02Impact score from financial effect, improvement, maturity and evidence quality
  • 03Methodology disclosed per entry, measurement period included
  • 04Unproven entries stay on the board — that is the point
To the leaderboardTake rank one

Which one do you need?

Rule of thumb: if the question is what others are running, take the index. If it is your business case, take the leaderboard.

  • “We are deciding which tools to roll out.”

    → AI Adoption Index DACH

    Adoption in comparable companies

  • “The board wants to know what a project brings in.”

    → AI Impact Leaderboard

    Reviewed results instead of vendor slides

  • “Are we running too many tools in parallel?”

    → AI Adoption Index DACH

    Vendor list and staying power

  • “Which use case is worth doing first?”

    → AI Impact Leaderboard

    Sortable by function and industry

  • “Are we early or long behind?”

    → AI Adoption Index DACH

    Trend across several quarters

  • “We have a result and want to show it.”

    → AI Impact Leaderboard

    Proof, reviewed and public

  • “We are building a two-year strategy.”

    → Both

    Use and return side by side

Where the numbers come from

Index: from public signals to spend data

The pilot survey measures publicly visible signals: domains verified at AI vendors, job ads and website widgets. From the first edition, participating companies also release anonymised spend data on AI vendors. Either way we publish aggregates only; no single company is identifiable, and no figure comes from self-assessment.

Leaderboard: three pairs of eyes

Every entry needs a baseline, a measurement period, a result and a named person answering for it. Three reviewers decide independently; the first two matching votes are final. The impact score is computed server-side, never entered by the company.

Independence

No vendor can buy its way into the index, and no position on the leaderboard is for sale. What is paid for is the spot on the list, not the result — and a quarter of it comes back once the proof holds.

Two ways to be part of it

Contribute data and shape the index — or enter a result, evidence it and stand behind it in public.

Contribute dataanonymised, cancel any timeTake a spot on the leaderboard

Proof passed within 30 days: a quarter comes back. Deadline missed: the entry stays visible, without a score.

Claim your spot