Rules
One page, no small print games. This is how a listing moves from paid to proven, and what happens if it does not.
Statuses
A listing starts as a draft. Once paid it becomes Claimed and goes live with a 30-day countdown. Submitting proof moves it to In review. The panel then decides: Proven, Needs more, or Rejected. If the 30 days run out with no proof, the listing becomes Unproven. Unproven and Rejected listings stay publicly visible — that is the point.
Impact score
The score runs from 0 to 100 and is calculated on our side, never entered by the company. It is only published for Proven listings. Annual financial impact counts for 40% on a logarithmic scale from €100k to €100M and above. Relative improvement counts for 25%. Maturity counts for 20% (pilot 0.3, production 0.7, scaled 1.0). Evidence quality counts for 15% (self-reported 0.25, executive attestation 0.6, third-party audit 1.0).
What counts as proof
A defined measurement period with a stated baseline, the method used, the result in the same terms as the baseline, and a named attestor who is accountable for the number. Supporting files stay private — only the public summary is published. Screenshots of a dashboard with no baseline are not proof.
How the panel decides
Three reviewers read each proof independently and vote Proven, Needs more, or Rejected. The first two matching votes decide the outcome, and that decision is final — administrators cannot overturn it. Individual votes and private notes are never published; the listing page only shows how many reviews are in. Needs more gives one revision round and pauses the countdown while the company responds.
The refund
When a listing is proven, exactly 25% of the net fee paid — all prices are quoted and refunded excluding VAT — goes back to the original payment method automatically. It happens once per listing and cannot be issued twice.